Sales to China

SELLING IN CHINA

China offers a huge pool of potential customers, but it is difficult to enter the market and present yourself to customers and distributors effectively. It is necessary to protect your brand or patent and study an effective positioning

Horizon Solutions assists its customers in evaluating the Chinese market, in protecting brands and patents, in finding partners and distributors, in organizing effective events and fairs.

SEARCH FOR DISTRIBUTORS OR COMPETITORS

A market analysis to evaluate positioning and penetration strategies for wholesale, through distributors, or retail. For a way to differentiate your company from the competition.

RESEARCH

TEXT TRANSLATION

An effective presentation in Chinese language to a Chinese buyer or distributor, essential to present oneself as a reliable company and support market penetration.

TEXT TRANSLATION

CHINESE COUNTERPARTS CHECK

A rigorous verification of the documentation and licenses of Chinese partners, essential to protect every commercial negotiation and avoid surprises.

VERIFY COMPANIES

NEGOTIATION

Commercial negotiation aimed at establishing to one's own advantage the contractual terms and conditions that will regulate the entire transaction supporting selection of the right Chinese partners.

NEGOTIATION

BUSINESS MEETINGS

Visit in person of the Chinese company with interpreter in English or by delegating only the interpreter, to maintain business relationships, make the commercial negotiation more effective, present your company in the best possible way and detail an agreement without fuss.

BUSINESS MEETINGS

INTELLECTUAL PROPERTY PROTECTION

Verification of any trademark or patent registrations in China by third parties. Trademark or patent registration procedure in China to protect your company. The registration of a patent or a trademark in Europe does not guarantee coverage on Chinese territory. Even participating in a simple fair without this protection means exposing yourself to a serious risk of losses on the Chinese market but also on the European one.

TRADEMARKS & PATENTS

FAIRS & EVENTS

Market penetration is directly connected to the ability to strengthen its presence through events, fairs and meetings. Even a simple participation in a fair is to be structured, inviting potential customers, suppliers, distributors and partners well in advance. Our office is also able to manage reservations, set-up and personnel for any type of stand.

The organization of strategic events is instead based on the analysis of the reference market slice. HORIZON can make its contacts in China available, in every sector, to plan targeted and strategic events in order to allow a unique positioning to the brand and attract customers and investors in contexts inaccessible to other foreign companies.

FAIRS & EVENTS

SAMPLING

Sampling allows the cataloguing in Chinese language technical characteristics of the product binding for the protection of the parts. Our Shanghai offices can receive and distribute samples on behalf of customers reducing transport costs.

SAMPLING

DRAFTING A DUAL LANGUAGE AGREEMENT BETWEEN PARTIES

Drafting of a commercial agreement in two languages aimed at confirming the validity of the declarations issued by the counterpart establishing legal constraints to protect the customer.

DRAFTING AGREEMENTS